Brief: To promote and create awareness of August Burns Red's fall/winter European tour.
Prints are placed in cities to promote the band. Users are prompted to download the app
Using built-in Aurasma technology, users are asked to scan the print with their mobile phone.
Once scanned, exclusive band performances will be played inside the print space for users to enjoy.
Users can also turn on the "Burn" switch and burn things for fun using augmented reality. Start by setting the burn temperature with the slider.
Tap on anything you'd like burn.
Add ABR's music.
Now you've made a little music video. Spread the fire!
For the hardcore fans who have attended the summer Warped Tour can scan their ticket stub for a special treat.
Unlocking the secret content gives the fans exclusive European tour photos, videos, vlogs, allowing them to "follow" the band on their tour and connect with them.
AD + CW // Aki Chang and Suhey Saldarriaga